INTERVIEW : KIRIAKOS MELAS TALKS ABOUT FASHION AND FOOD

There has been a lot of controversy in years regarding the fashionable side of the food as a form of art. Various fashion houses have opened restaurants and many designers have created recipes naming them with their logos.The eternal optimist met executive chef Kiriakos Melas and asked him his view over the fashion angle of the food nowadays.

Everywhere you look in fashion, you find food. Is food fashionable? 

As a simple cook, I personally derive inspiration from everything when I create something new. Creating art, I use elements from many different art fields and one of them can be fashion. Food reflects the quality of our soul and character, according to each one's environment and conditions of life. Undoubtedly, we live at a time when fashion influences everything and food could not be excluded. However, I do not and cannot see food as fashionable. 

How do you feel about the fact that many fashion designers create branded food recipes? 

Eat-Pray-Love just like the title of the homonymous movie. I only see love for creation in what you are asking me. I think designers use food as another means to communicate their aesthetic and inspiration, building on the importance of the quality of the food. As a project, this movement is wonderful, since there is a great challenge in creating recipes in every level (food-food styling-art de la table-smell-taste) in conjuction to fashion. Imagine a dinner introducing the launch of a new fragrance identical to the product's aesthetics. Is there anything better than that? 

And how about logos on food? Do you like them? 

They are cute and fun but as a consumer I don't think I would be motivated to eat it. On the contrary, I would prefer to taste something that is defined by its quality. Still, everything is acceptable when maintaining the importance of nutrition.

 

Kiriakos Melas will give a speech at the 2nd Pediatrofi (food for children) congress taking place on January 25th at Μarousi Town Hall, Athens

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[DIMITRIOS SARANDAKOS]

Inspiring Interview!Our Favorite Chef Kiriakos Melas, the vendor of Kids Cooking Club,the First Hellenic cooking academy for willing children,gives us the light for one more time about what quality of food really means,how important a factor is in our life and when fashionable food can be distinguished provided that it essentially adheres to Quality and is naturally flourished by Innovation...