Pitti Immagine Uomo is a biannual menswear trade show held in Florence, Italy. It is selected by top international firms to launch their collections and global strategies. Travel was the overall theme of this year's edition. The Who Is Next?/Pitti Uomo 2011 competition's winner of the pret-a-porter award is Emiliano Rinaldi.
With designs references to deeply rooted Tuscan traditions, Rinaldi's collection is inspired by the horse-riding world.