An ordered grid of 600 blue foam blocks arranged in a 1.5m x 1.5m grid permeated the Prada Men's fashion show for Spring 2012 in Milan.
The blocks intended for audience seating also doubled as edges for the varied catwalk paths, inevitably integrated individuals into the show. Models filtered between the seats in highly choreographed catwalk patterns, turning along the grid in divergent directions. The rhythmic rows of seating situated within the confines of the historic building created an unexpectedly sculptural effect.
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